There is no denying that the COVID-19 pandemic has changed the world we live in and revamped how we live, work, and socialize. While the most significant impacts of the pandemic might be different for each family or business owner, many overall shifts have occurred in our society. As a result, companies have been forced to pivot to thrive in the post-pandemic world.
The pandemic changed how people communicate, shop, and seek information. As people sheltered in place at home, it became necessary to do things differently. As a result, online behaviors and expectations shifted, and if consumers were not satisfied, they were easily able to find another brand that could meet their needs. Digital marketing rose to the forefront as a major player in reaching those consumers. Let’s take a look at some of the trends here to stay in the world of digital marketing.
The pandemic taught people that there was a way to satisfy almost every need from home, and most of that happened online. Therefore, Internet usage and online time are soaring to record-breaking numbers. To reach your target market, you must have a solid online presence. If you are not showing up in search, your target customers will not find you. Thankfully, your options are endless. Whether you are utilizing your social media channels, blogging, Google, or online ads, your customers are hanging out online, and you should be too.
Global e-commerce sales rose to $4.28 trillion during the COVID-19 pandemic. This rise in sales is a result of people shifting to shop online from home, avoiding shopping in person. This trend has continued, even after returning to “normal” life. The lesson? If you want to stay relevant and gain more leads and sales, you need to optimize your brand’s e-commerce.
Most people signed up for social media channels like Facebook, Instagram, and YouTube to connect with their network socially. However, now that they are there, many brands use social media to interact with their potential customers. Therefore, an active profile on at least one of these platforms is more important than ever to reach your target market.
As customers became more reliant on the digital market, their expectations grew. While some might think spending time online can be a solitary experience, consumers are actually looking to feel valued and interact with their favorite brands. To retain your loyal customers, businesses need to deliver a mobile-friendly website and a high-touch, personalized plan for interacting with their customers.
The rapid change in how consumers search and shop and how companies need to use digital marketing to reach them can be overwhelming. Fortunately, there are experts out there who can help.
XAPP Design is a web development firm focusing on custom applications and internet marketing services. Our web developers are ready to bring your vision to life. Specializing in digital solutions customized to your specific business needs and goals, we are ready to improve your online presence.
The experts at XAPP Design will develop custom search engine marketing campaigns and perform on-page search engine optimization designed to make your company more profitable. Your initial consultation is free, so reach out today!