While “safer at home” orders lifting nationwide and life is slowly returning to some form of normal, most of us continue to spend more time than ever on our smartphones, computers, and other electronic devices. From work Zoom calls to scrolling social media, our digital dependence is more apparent than ever.

As a business owner, it can be tricky to navigate through the digital marketing waters. One of the most important things you can do is ensure your website is ready to keep up with this demand. That means your website should be relevant, up to date, and provide a great user experience.

The experts at Xapp Design have compiled a list of the importance of maintaining or creating your website during uncertain times.

Brand Relevance
During the pandemic, several businesses had to close or decrease operations temporarily due to state and federal mandates as well as for the safety of their employees and customers. A website or e-commerce site was likely one of the only ways for businesses to serve and engage with customers - making it an essential component to the survival of your business.

While you may not be able to cater to in-person customers, fortunately, the Internet is open 24/7/365. This allows you to cater to customer demand, just in a new, socially-distanced way.

Accessibility
Online shopping has increased exponentially in 2020. Consumers are routinely visiting online search engines for their shopping needs. By having a website that shows up prominently on search engines, online directories, and review platforms, you are ensuring your business is digitally well-represented. In addition to having an easily recognizable web address (URL), make sure your other contact information is easily located.

Supplement to Social
Having a fully-functioning website can complement your other marketing efforts. While social media still leads the way in digital marketing strategies, a professional, user-friendly website provides a channel to share value-added information and start a conversation with potential customers.

Customer Service
If your website is built with great user experience in mind, you can cater to all your customers and their communication preferences - whether it is a live chat, click to call, or completing an online contact form. This also allows you and your business to field customer service inquiries more efficiently.  Including a FAQ (Frequently Asked Questions) section to your website can provide value-added information while helping to reduce customer service costs and resources.

Stay Competitive
Without a website, your business is not staying competitive within your industry or field. It could cause you to miss out on new customers, or worse, lose customers to a competitor. Since so many businesses are now online, it is crucial to capitalize on all digital marketing opportunities.

To help your business stay competitive and relevant, Xapp Design is offering a COVID-19 Website Promotion. Good for all kinds of businesses, the program offers special COVID-19 recovery pricing with approved website financing for a limited time.

Whether your current website needs maintenance or you have no online presence to speak of, Xapp Design is here to help! We can create a professional website to help keep your clients and customers up to date while staying ahead of the competition. Contact one of our marketing experts at 1-866-477-9277 to schedule your free evaluation. Visit our portfolio page to view samples of our recent web designs.

Sources
https://www.bigcommerce.com/bl...
https://instoremag.com/the-imp...
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